{"id":35,"date":"2022-10-20T01:01:22","date_gmt":"2022-10-20T01:01:22","guid":{"rendered":"https:\/\/cumberland.education\/PeanutButter\/?p=35"},"modified":"2022-10-20T01:05:19","modified_gmt":"2022-10-20T01:05:19","slug":"infromation-regarding-berado-products","status":"publish","type":"post","link":"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/","title":{"rendered":"INFROMATION REGARDING BERADO PRODUCTS"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#f8f4e4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"has-text-color wp-block-heading\" id=\"ecosystem\" style=\"color:#000000\">INFROMATION REGARDING BERADO PRODUCTS<\/h6>\n\n\n\n<p class=\"has-text-color\" style=\"color:#000000;font-size:5vw;line-height:1.1\">BEARDO<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.38%\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"692\" src=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/bp-1.jpg\" alt=\"\" class=\"wp-image-24\" srcset=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/bp-1.jpg 720w, https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/bp-1-300x288.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption>&nbsp;<strong>Beardo<\/strong> is a men&#8217;s grooming brand and start-up that sells beard oils, beard waxes, soaps and other grooming products<\/figcaption><\/figure>\n\n\n\n<p>[Introduction] &#8211; Beardo is an Indian male grooming brand that offers a variety of beard, moustache, and haircare products along with skincare and bath care products. Launched in September 2015, Beardo&#8217;s revenue increased almost sixfold from INR83.8m ($1.3m) in 2017 to INR483.2m ($1.3m) in 2019. Marico bought 43% of Beardo in November 2017 and acquired the remaining stakes in July 2020. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/45d8ad6f-44eb-42eb-b886-45531d318526.__CR00300400_PT0_SX300_V1___-1.jpg\" alt=\"\" class=\"wp-image-37\" srcset=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/45d8ad6f-44eb-42eb-b886-45531d318526.__CR00300400_PT0_SX300_V1___-1.jpg 300w, https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/45d8ad6f-44eb-42eb-b886-45531d318526.__CR00300400_PT0_SX300_V1___-1-225x300.jpg 225w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption>[Heading] &#8211; <strong>Scope<\/strong><br>A number of male grooming product start-ups have received support from top FMCG companies in India.<br>Beardo emphasises the use of &#8220;natural&#8221; ingredients and a quality-controlled manufacturing process.<br>Instead of a &#8220;one size fits all&#8221; approach, Beardo developed products that address specific issues raised by male consumers.<br>Beardo adopted a digital-first approach in its product distribution, and a mix of online and offline marketing campaigns to appeal to young consumers.<br>Beauty and grooming companies in India need to focus on product customization and digital marketing to appeal to young people.<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.62%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/81e7-3.jpg\" alt=\"\" class=\"wp-image-41\" width=\"543\" height=\"206\" srcset=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/81e7-3.jpg 821w, https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/81e7-3-300x114.jpg 300w, https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/81e7-3-768x293.jpg 768w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><figcaption>[Heading] &#8211;<strong>Reasons to Buy<\/strong><br>Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.<br>Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.<br>Access valuable strategic take-outs to help direct future decision-making and inform new product development.<\/figcaption><\/figure>\n<\/div>\n\n\n<p id=\"block-cb8f8cab-08e4-48ff-8de4-4d1d213d789e\">[Conclusion] &#8211; <strong>Going global<\/strong><\/p>\n\n\n\n<p id=\"block-a678d943-11f7-4f27-b9de-40eefbe09869\">Beardo is also looking to tap markets outside India, particularly the US. \u201cWe are finalizing our plans for the US. By April-June we should have an online presence .Apart from India, Beardo is currently available in West Asia through the omni-channel strategy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"360\" src=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/beardo-coupons-1.jpg\" alt=\"\" class=\"wp-image-44\" srcset=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/beardo-coupons-1.jpg 720w, https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/beardo-coupons-1-300x150.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<h2 class=\"wp-block-heading\">Popularity<\/h2>\n\n\n\n<p>Awareness of beard oil and beard-grooming products has been increasing due to the fact that industries have become &#8220;more permissive&#8221; of facial hair.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>INFROMATION REGARDING BERADO PRODUCTS BEARDO [Introduction] &#8211; Beardo is an Indian male grooming brand that offers a variety of beard, moustache, and haircare products along with skincare and bath care products. Launched in September 2015, Beardo&#8217;s revenue increased almost sixfold from INR83.8m ($1.3m) in 2017 to INR483.2m ($1.3m) in 2019. Marico bought 43% of Beardo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INFROMATION REGARDING BERADO PRODUCTS - Beardo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFROMATION REGARDING BERADO PRODUCTS - Beardo\" \/>\n<meta property=\"og:description\" content=\"INFROMATION REGARDING BERADO PRODUCTS BEARDO [Introduction] &#8211; Beardo is an Indian male grooming brand that offers a variety of beard, moustache, and haircare products along with skincare and bath care products. Launched in September 2015, Beardo&#8217;s revenue increased almost sixfold from INR83.8m ($1.3m) in 2017 to INR483.2m ($1.3m) in 2019. Marico bought 43% of Beardo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Beardo\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-20T01:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-20T01:05:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/bp-1.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/\",\"url\":\"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/\",\"name\":\"INFROMATION REGARDING BERADO PRODUCTS - Beardo\",\"isPartOf\":{\"@id\":\"https:\/\/cumberland.education\/PeanutButter\/#website\"},\"datePublished\":\"2022-10-20T01:01:22+00:00\",\"dateModified\":\"2022-10-20T01:05:19+00:00\",\"author\":{\"@id\":\"https:\/\/cumberland.education\/PeanutButter\/#\/schema\/person\/7311123219cb222b4fbeca7a90d34020\"},\"breadcrumb\":{\"@id\":\"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cumberland.education\/PeanutButter\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INFROMATION REGARDING BERADO PRODUCTS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cumberland.education\/PeanutButter\/#website\",\"url\":\"https:\/\/cumberland.education\/PeanutButter\/\",\"name\":\"Beardo\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cumberland.education\/PeanutButter\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cumberland.education\/PeanutButter\/#\/schema\/person\/7311123219cb222b4fbeca7a90d34020\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cumberland.education\/PeanutButter\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d24272f0cf92434ff1460cd89eaaf11b8d88a4a5cbbc4c957e4882dd48e16fda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d24272f0cf92434ff1460cd89eaaf11b8d88a4a5cbbc4c957e4882dd48e16fda?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/cumberland.education\/PeanutButter\"],\"url\":\"https:\/\/cumberland.education\/PeanutButter\/index.php\/author\/amanmehrapb65gmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INFROMATION REGARDING BERADO PRODUCTS - Beardo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/","og_locale":"en_US","og_type":"article","og_title":"INFROMATION REGARDING BERADO PRODUCTS - Beardo","og_description":"INFROMATION REGARDING BERADO PRODUCTS BEARDO [Introduction] &#8211; Beardo is an Indian male grooming brand that offers a variety of beard, moustache, and haircare products along with skincare and bath care products. Launched in September 2015, Beardo&#8217;s revenue increased almost sixfold from INR83.8m ($1.3m) in 2017 to INR483.2m ($1.3m) in 2019. Marico bought 43% of Beardo [&hellip;]","og_url":"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/","og_site_name":"Beardo","article_published_time":"2022-10-20T01:01:22+00:00","article_modified_time":"2022-10-20T01:05:19+00:00","og_image":[{"url":"https:\/\/cumberland.education\/PeanutButter\/wp-content\/uploads\/2022\/10\/bp-1.jpg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/","url":"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/","name":"INFROMATION REGARDING BERADO PRODUCTS - Beardo","isPartOf":{"@id":"https:\/\/cumberland.education\/PeanutButter\/#website"},"datePublished":"2022-10-20T01:01:22+00:00","dateModified":"2022-10-20T01:05:19+00:00","author":{"@id":"https:\/\/cumberland.education\/PeanutButter\/#\/schema\/person\/7311123219cb222b4fbeca7a90d34020"},"breadcrumb":{"@id":"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cumberland.education\/PeanutButter\/index.php\/2022\/10\/20\/infromation-regarding-berado-products\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cumberland.education\/PeanutButter\/"},{"@type":"ListItem","position":2,"name":"INFROMATION REGARDING BERADO PRODUCTS"}]},{"@type":"WebSite","@id":"https:\/\/cumberland.education\/PeanutButter\/#website","url":"https:\/\/cumberland.education\/PeanutButter\/","name":"Beardo","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cumberland.education\/PeanutButter\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cumberland.education\/PeanutButter\/#\/schema\/person\/7311123219cb222b4fbeca7a90d34020","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cumberland.education\/PeanutButter\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d24272f0cf92434ff1460cd89eaaf11b8d88a4a5cbbc4c957e4882dd48e16fda?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d24272f0cf92434ff1460cd89eaaf11b8d88a4a5cbbc4c957e4882dd48e16fda?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/cumberland.education\/PeanutButter"],"url":"https:\/\/cumberland.education\/PeanutButter\/index.php\/author\/amanmehrapb65gmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":3,"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":47,"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/posts\/35\/revisions\/47"}],"wp:attachment":[{"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cumberland.education\/PeanutButter\/index.php\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}